DAILY DESIGN
Website positioning
Each website needs to be generating traffic to generate revenue. There are many ways to generate traffic; brand recognition and direct website entries, redirecting from online boards and social media, paid social media advertisements, and search engine optimisation.
Positioning is the process of making your website appear on the very top of search list for the most popular search engines (in Poland it is mostly Google). For instance, if you car workshop in the city of Katowice, it would be ideal if your website appeared as high on the list on the first page after typing “car mechanic Katowice”. Google handles millions of daily queries which translate to site traffic for those high on the list. Positioning is then the combination of a well-optimised website and the authority it has based on external activities.
Our offer:
- Technical preparation: if you already have a website, we offer our knowledge and expertise in fixing bugs that may be seen as critical by search engines, fastening loading times, installing SSL certificates and various other tweaks that make your website appear higher on the search list.
- Content preparation: since “Content is king”, search engines prefer websites that have unique, high-quality content that responds well with the clients’ needs, thus positioning them higher on the search lists. This also means that if a client is satisfied with the search result, he will use that search engine again in the future, making it a beneficial relationship for both the search engine and the website.
- Building external authority: quality, well-placed external links that lead to your website are a signal for the search engine that people tend to interact well with the website and share it, in turn making it more visible on the search list.
We have years of experience in positioning of both small and big websites. All our work is done thoroughly and meticulously. As times and algorithms change, SEO techniques that worked 5 years ago will not work today. Being the enthusiasts we are, we are constantly following new trends and industry news, and testing new methods that will positively translate to your website’s position.